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Zooming Ahead: The Future of Mazda Automotive Innovations

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Minsk, Belarus - June 30, 2019: Mazda auto center is the largest in the republic.

For over a century, Mazda has carved its niche in the automotive landscape with its commitment to driving pleasure, innovative technologies, and stylish design. As the industry navigates a transformative era, Mazda continues to zoom ahead with ambitious plans for the future, promising exciting advancements across various aspects of their vehicles. Let’s delve into nine key areas where Mazda is pushing boundaries and shaping the future of driving.

1. Sustainable Powertrains: Beyond the Internal Combustion Engine

While Mazda remains dedicated to refining the internal combustion engine with its Skyactiv-X technology, it recognizes the need for diversification. The brand is actively developing both hybrid and electric vehicles, aiming to offer a multi-pronged approach to sustainable mobility. The recently unveiled MX-30 PHEV marks their entry into the plug-in hybrid market, while the highly anticipated rotary engine-powered electric vehicle is expected to offer a unique and range-extending solution. This commitment to exploring different pathways showcases Mazda’s adaptability and foresight in addressing the evolving needs of environmentally conscious consumers.

2. Connected Car Experiences: Seamless Integration and Personalized Journeys

The future of driving goes beyond just the vehicle itself. Mazda is envisioning a seamlessly connected car experience that integrates with your digital life. The Mazda Connect system is continuously evolving, offering intuitive infotainment interfaces, cloud-based services, and advanced connectivity features. Additionally, Mazda is exploring opportunities for personalized experiences, understanding that each driver has unique preferences and needs. Imagine a car that adjusts its settings, suggests personalized routes based on your habits, and seamlessly integrates with your smart home ecosystem – this is the vision Mazda is actively pursuing.

3. Advanced Driver-Assistance Systems (ADAS): Enhancing Safety and Comfort

Safety has always been a core principle for Mazda. With the advancements in ADAS technologies, the brand is pushing the boundaries of what’s possible. Their i-Activsense suite is constantly evolving, incorporating features like adaptive cruise control, lane departure warning, and automatic emergency braking. Mazda is also exploring more advanced features like traffic jam assist and highway autopilot, aiming to provide a safer and more comfortable driving experience while still prioritizing driver engagement and control.

4. Design: Human-Centric Approach and Emotional Connection

Mazda’s design philosophy, “Kodo – Soul of Motion,” emphasizes creating cars that evoke emotions and resonate with drivers on a deeper level. This human-centric approach extends beyond aesthetics, focusing on creating interiors that are spacious, comfortable, and intuitively designed. The use of high-quality materials and meticulous attention to detail further enhance the feeling of craftsmanship and refinement. As the brand moves forward, it plans to maintain its design language while incorporating new technologies and materials in a way that continues to resonate with drivers emotionally.

5. Autonomous Driving: A Collaborative Approach and Responsible Implementation

The future of mobility might include autonomous cars, but Mazda believes this technology should enhance the driving experience, not replace it. The brand is collaborating with other industry leaders to develop safe and reliable autonomous driving systems, focusing on specific situations like highway driving or navigating congested urban environments. However, Mazda emphasizes that the driver should remain at the center of the experience, with autonomous features acting as helpful assistants rather than complete replacements.

6. Shared Mobility and Car Ownership Models: Adapting to Changing Preferences

The traditional car ownership model is evolving, and Mazda is acknowledging the shift towards shared mobility solutions. The brand is exploring partnerships and developing new business models to cater to these changing preferences. Imagine a future where you can seamlessly access a Mazda vehicle on-demand, whether for short trips or extended journeys, without the burden of individual ownership. This adaptability demonstrates Mazda’s commitment to understanding and catering to the diverse needs of future drivers.

7. Manufacturing and Sustainability: Reducing Environmental Impact

Mazda is deeply committed to minimizing its environmental impact throughout the entire vehicle lifecycle. From utilizing sustainable materials in production to implementing eco-friendly manufacturing processes, the brand is constantly exploring ways to reduce its carbon footprint. This focus on sustainability extends beyond the factory walls, with Mazda actively involved in community initiatives and promoting responsible environmental practices.

8. Local Communities and Social Impact: Beyond the Product

Mazda understands that its success is intertwined with the well-being of the communities it operates in. The brand actively engages in social impact initiatives, focusing on areas like education, environmental protection, and community development. This commitment to social responsibility reflects Mazda’s core values and its desire to contribute positively to the world beyond just building cars.

9. The Joy of Driving: A Constant Focus in a Changing Landscape

Even amidst the rapid advancements in technology and changing consumer preferences, Mazda remains steadfast in its commitment to the core essence of driving: the joy of being behind the wheel. The brand believes that technology should enhance the driving experience, not replace it. This focus on driver engagement and emotional connection will continue to be a cornerstone of Mazda’s philosophy, even as the future of mobility unfolds.

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